The drama with the target group

Ben Kohler
1 min readOct 20, 2021
Photo by Ricardo Arce on Unsplash

I am good at many things, excellent at some. That has nothing to do with arrogance, only with experience. What I am particularly good at: knowing what I can NOT do. And marketing is (unfortunately) one of them. Of course, in theory, I know how best to appeal to readers.

Your bubble

We had an interesting discussion about this on Twitter. My guess: We are too much ‘trapped’ in…

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Ben Kohler

Consultant & Author. From chaos to order - how to optimize your work AND private life with agile methods. 🚀